Iamgrounded

Grounded is a performance nutrition brand producing naturally caffeinated protein bars under the SUPR Bars product line. The company specializes in functional snack bars that combine plant-based protein with natural caffeine derived from upcycled coffee fruit, targeting active consumers, athletes, and professionals seeking sustained energy without the crash associated with synthetic stimulants. Each bar in the SUPR Bars range is formulated with 18% plant protein and caffeine levels ranging from 20mg to 60mg per bar, depending on the variant, making them suitable for a variety of consumption occasions from morning energy boosts to pre- or post-workout recovery and afternoon focus support. The product lineup includes three distinct bar varieties: The Pick Me Up, an Espresso Peanut Butter bar containing 60mg of caffeine sourced from organic specialty Colombian coffee combined with Australian crushed peanuts, designed for post-training recovery and muscle rebuilding; The Sunrise, a Blueberry Cashew bar with 20mg of caffeine featuring Queensland blueberries and natural cashews for sustained morning energy release; and The 3pm, a Cocoa Almond Chocolate bar with 40mg of caffeine formulated to support focus and sustained energy during long work sessions. All products are gluten free and made with real, natural ingredients. The brand emphasizes the use of upcycled coffee fruit as a natural caffeine source, positioning its products at the intersection of performance nutrition and clean-label snacking. Grounded markets its bars with antioxidant and cognitive performance benefits alongside traditional sports nutrition attributes. The brand has earned recognition from multiple retail and media partners, indicating a growing presence in the Australian functional food market. The company offers direct-to-consumer sales online, with free shipping on orders over $60 and Afterpay available, reflecting a digitally native retail strategy with broad consumer accessibility.