Hydraid

Hydraid is a German direct-to-consumer sports hydration brand offering electrolyte drink mix products marketed under the Hydraid® name. The company sells powder-format hydration sticks designed to be mixed with 400–500 ml of water, delivering over 1,000 mg of electrolytes per serving along with vitamins and zinc. Products are positioned for use during and after physical activity, with a focus on superior rehydration supported by scientific formulation. The product range spans multiple flavors including Lemon, Berry, Mango-Maracuja, Grapefruit, Orange, Cherry, Green Apple, and Watermelon, as well as functional sub-lines including Energy (Iced Tea Lemon, Iced Tea Peach) and Immunity (Lemon-Ginger, Tangerine). All products are manufactured in Germany and feature natural fruit flavoring with fewer than 2 grams of sugar per 100 ml. With over 200,000 customers and more than 20 million sticks sold, the brand has established a notable direct-to-consumer presence in the German-speaking market. Products are sold in single-serving sticks packaged in resealable doybags, with bundle promotions available to encourage repeat purchase.