Hummus Goodness

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About

Hummus Goodness is a certified women-owned food company specializing in clean-label, authentic Lebanese-style hummus made with real ingredients. Founded by Hannah (Hanady) Awada, the company produces premium hummus in eight delicious flavors including Classic, Spicy, Balsamic, Taco, Beet, Pickle, and Roasted Garlic. Their products are distinguished by using olive oil instead of seed oils, fresh lemon juice, garlic, and no preservatives or citric acid. All products are Glyphosate Residue Free, non-GMO, and focus on providing customers with fresh, gourmet hummus that maintains authentic Lebanese traditions. The company has achieved significant retail expansion, being named Meijer Grow Partner of the Year, and works with national brokers like R Squared Fresh Solutions to expand their presence in the food retail industry. Hummus Goodness serves the consumer packaged goods industry through retail partnerships with major grocery chains including Angelo Caputos, Arbor Farms, and numerous independent markets across multiple states. Their products are available in specialty stores, natural food markets, and mainstream grocery retailers, positioning them as a premium alternative in the hummus category. The company emphasizes sustainability, health-conscious ingredients, and authentic flavor profiles that appeal to consumers seeking clean-label alternatives to conventional hummus products.

Services & Capabilities

Hummus Goodness operates as a specialty food manufacturer in the consumer packaged goods industry, focusing on clean-label hummus production and retail distribution. Their core capabilities include product development and manufacturing of premium hummus varieties, retail partnership management across multiple grocery chains and specialty stores, national distribution through broker networks, and brand positioning in the natural and organic food segments. The company demonstrates expertise in scaling from startup to regional distribution, achieving recognition as a preferred supplier partner, and maintaining product quality standards that meet clean-label and non-GMO requirements. Their capabilities extend to direct-to-consumer sales, food service applications, and strategic partnerships within the specialty food retail ecosystem.

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