Hudsonwestpr
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About
Hudson West is a full-service public relations, branding, and marketing firm operating on a bicoastal basis, with principals splitting time between New York City, Brooklyn, and Scottsdale, Arizona. Founded in 2012 and operating exclusively on reputation-based referrals, the agency has built a reputation as an elite entertainment and lifestyle branding firm serving luxury and consumer product companies, entrepreneurs, television shows, talent, and other innovators across national and local markets. The firm is led by a small, veteran team that emphasizes individualized attention, working with each client to develop custom campaigns tailored to specific goals, visions, and budgets. This boutique approach allows Hudson West to deliver targeted, high-impact publicity and marketing strategies that larger agencies often cannot match at the individual client level. Hudson West offers a comprehensive suite of services spanning traditional public relations, social media management and marketing, influencer relations and campaigns, video content development, website development and optimization, and sales conference and trade show management. The agency also handles press release and electronic press kit development and distribution, biography and key message creation, marketing material development, database collection and newsletter management, film and product launches, event promotion and management, guerrilla marketing, and media training. Additional offerings include industry awards identification and submission services as well as management of keynotes, speaking events, and ribbon-cuttings. The agency's leadership brings decades of combined experience across digital, print, and broadcast media. Co-principal Jen Rogers is a bi-coastal publicity and marketing consultant with deep relationships across media channels, having previously worked at Sony Pictures Television where she launched the Emmy-winning daytime program 'The Dr. Oz Show.' She also managed publicity campaigns for major properties including 'Seinfeld' and 'Breaking Bad,' and became an Emmy-nominated producer for her innovative web strategies. Her background includes roles at Telepictures Productions, Krupp Kommunications, Banyan Productions, Crier Communications, and Court TV. Co-principal Lori Jung is a Brooklyn-based veteran consumer and lifestyle publicist with over 20 years of experience placing clients in high-impact media outlets including The Today Show, Food Network, The New York Times, USA Today, Better Homes & Gardens, and GQ, among many others. She previously served as Director at a New York City consumer product PR firm and has extensive experience launching and marketing consumer product brands for startups and small businesses. Together, the team provides strategic counsel and hands-on execution for CPG brands, consumer products, and lifestyle companies seeking meaningful media coverage and brand growth.
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