How Tea

How Tea is an Austin, Texas-based beverage brand producing non-alcoholic sparkling teas formulated with functional adaptogens. Founded by Audrey and Amanda, the brand was born out of a personal shift away from alcohol and a recognized gap in the non-alcoholic beverage market — specifically, a lack of options that captured the social ease, ritual, and edge of a real drink without veering into overly soft or heavily wellness-focused territory. How Tea offers two distinct product SKUs, each designed for a specific occasion and functional outcome. The first, Low Ride, is a white peach jasmine sparkling tea containing ashwagandha, reishi, holy basil, and l-theanine. It is formulated to reduce stress, promote relaxation, and provide a calming effect, with only 5 grams of sugar and 20 calories per serving. The second, Rodeo Fuel, is a blood orange hibiscus sparkling tea featuring lion's mane, cordyceps, and panax ginseng, designed to increase energy, promote mental clarity, and improve cognitive function, with 7 grams of sugar and 30 calories per serving. Both products are 0% ABV and positioned as low-sugar alternatives that do not compromise on flavor or functionality. The brand's identity is grounded in a rebellious, no-nonsense aesthetic — summarized by the tagline 'clean mind, dirty boots' — appealing to consumers who want to participate in social drinking occasions without consuming alcohol. How Tea targets the growing sober-curious and functional beverage consumer segments, differentiating itself through clean ingredient sourcing, adaptogen-forward formulations, and branding that avoids the typical softness associated with wellness drinks. Products are available for direct purchase online in pack format.