Honey Holdings, Inc.

Strive Soda is a functional beverage company specializing in hydration sodas that combine refreshing tropical flavors with essential electrolytes. The company positions itself as a better-for-you alternative to traditional sodas, targeting active individuals who live busy, adventure-filled lifestyles. Their core mission is to empower individuals to live healthier, more active lives by providing natural, functional beverages that support overall wellness and vitality. Strive Soda's product formulation utilizes organic wildflower honey as its sole sweetener, differentiating it from conventional sodas that rely on artificial sweeteners or high fructose corn syrup. The brand offers tropical and peach flavored varieties, each containing added electrolytes to support hydration needs. The company markets to what they call 'the movers, the shakers, and the tastemakers' - individuals who pack their weekends full of activities and adventures. Their target demographic includes grinders, adventurers, and friends who never say no to 'one more' activity. The brand messaging emphasizes 'summer on the inside' and positions their products as daily essentials for flavor and hydration. Strive Soda operates through direct-to-consumer e-commerce sales via their website, offering free shipping on orders over $100. They also participate in trade shows and industry events, recently launching at Newtopia Now. The company appears to be in its early growth phase, having launched approximately one month prior to recent social media posts. Founded by Jack Espy, the company represents a new venture in the functional beverage space, focusing on natural ingredients and hydration benefits. Their products are positioned in the premium segment with 12-packs retailing for $32.99, reflecting their positioning as a premium functional beverage rather than a mass-market soda alternative.