Hippie

Drink Hippie is a next-generation beverage company building a portfolio of functional drinks designed to support how people actually live, from focused mornings to sustained energy throughout the day.

At its core, Drink Hippie is rooted in a simple belief: beverages should work with your body, not against it. The company focuses on clean, intentional formulations that deliver real benefits without unnecessary additives, artificial ingredients, or excess sugar.

The portfolio is anchored by two core product lines:

Hippie Energy is a clean, functional energy drink crafted to deliver sustained energy and mental clarity without the crash. Each can contains 75mg of naturally sourced caffeine from Arabica coffee, functional mushrooms, electrolytes, and prebiotic fiber. Designed for daily use, it supports focus, hydration, and overall balance in a format that feels refreshing, modern, and approachable.

Hippie Brew is a first-of-its-kind functional coffee concentrate, packaged in an innovative bag-in-tube format. With 25 servings per unit, it offers a convenient, scalable way to enjoy high-quality coffee at home or on the go. Formulated with functional ingredients and built for versatility, Hippie Brew reimagines how consumers engage with coffee, blending performance, convenience, and experience.

Drink Hippie operates within the rapidly growing better-for-you beverage category, targeting a new generation of consumers seeking cleaner, more functional alternatives to traditional energy drinks and coffee products. The brand is built around accessibility, daily ritual, and long-term lifestyle integration, not one-off consumption moments.

With a strong direct-to-consumer foundation and expanding national retail presence, including a launch in Target, Drink Hippie is positioned to redefine what everyday beverages can look and feel like.