HeyNu

Heybar is a consumer packaged goods brand specializing in plant-based protein bars designed for everyday snacking and on-the-go nutrition. The brand was founded on the premise that better-for-you snacks should not require a compromise between clean ingredients and great taste. Inspired by founder Kay's personal health journey, Heybar set out to reformulate the traditional protein bar using recognizable, purposeful ingredients that appeal to a broad range of lifestyles and age groups.

The company's core product line consists of protein bars available in three flavors: Lemon, Chocolate Sea Salt, and Oatmeal Chocolate Chip. Each bar delivers 14g to 15g of plant-based protein sourced from a blend of pea and oat proteins, making the products suitable for consumers following vegan, vegetarian, or dairy-free diets. The bars also provide 6g to 7g of dietary fiber per serving to support satiety, along with a good source of vitamin B12 to help support daily nutritional routines.

A key differentiator for Heybar is its "21 Essential Nutrients" plant nutrient blend, which incorporates fruits and vegetables including broccoli, spinach, kale, pumpkin, sweet potato, sunflower seed, cranberry, chlorella, maitake mushroom, and shiitake mushroom. This positions the brand in the functional snack segment, targeting health-conscious consumers who seek added nutritional value beyond standard macronutrient profiles.

Heybar products are formulated without the nine major food allergens and are made without gluten-containing ingredients, broadening their accessibility to consumers with dietary sensitivities. The bars contain no artificial colors or flavors and are free from stevia and sugar alcohol sweeteners, aligning with clean-label consumer demand. The brand is also dairy-free, reinforcing its plant-based positioning.

The company markets its products directly to consumers, offering a variety pack that includes all three flavors, targeting moments such as afternoon cravings, pre- or post-activity snacking, and busy on-the-go lifestyles. The brand's messaging emphasizes inclusivity across generations and lifestyles, with an approachable tone designed to differentiate it in the competitive functional bar category. Heybar operates under the parent domain heynu.com and positions itself as a feel-good fuel brand centered on transparency, flavor, and nutritional integrity.