HarvestConnect
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About
Harvest Connect is a plant-based biotechnology and wellness company headquartered in Roswell, Georgia, operating at the intersection of consumer products, retail, research and development, and non-profit initiatives. The company is structured around four primary lines of business: EntheoTech Health, which focuses on research and licensed manufacture of plant-derived medicines; Consumer Products, which encompasses mushroom adaptogen and CBD product lines; Retail Business, operating wellness and entheogenic product stores; and Harvest Canopy, which handles the cultivation and sale of low-THC marijuana. The company also operates a non-profit arm, Bonefrog Labs, dedicated to researching traumatic brain injury and facilitating psychedelic-assisted therapy for veterans and first responders.
Harvest Connect's consumer-facing product portfolio includes two branded lines. Graceleaf is a cannabinoid product line featuring broad-spectrum nano-CBD, CBD, and CBN formulations designed to support calmness, focus, performance, and sleep. The brand incorporates high-quality cannabinoids including CBD, CBG, and CBN, and is targeted for a national retail and e-commerce launch. The second brand, Aspen Tree, is a mushroom adaptogen line focused on natural ingredients with therapeutic properties, particularly for mental health support. All Aspen Tree products undergo third-party testing, and the brand donates 20% of proceeds to Behind Thin Lines, a 501(c)(3) organization supporting mental wellness among military personnel, veterans, and first responders.
A significant strategic focus of Harvest Connect is serving military personnel, veterans, and first responders through both its commercial products and research initiatives. The company has established relationships with the Department of Veterans Affairs, Naval Special Warfare Command, and various first responder organizations. Its research division, operating under DEA-licensed lab conditions, is positioned to capitalize on the FDA's "breakthrough therapy" designations for psychedelic substances, aiming to develop plant-based mental health treatments and overcome associated stigma.
The leadership team brings diverse expertise spanning consumer packaged goods, corporate finance, biochemistry, and military operations. The founding team includes executives with backgrounds in brand management, Wall Street corporate finance, academic chemistry and biochemistry, and special operations military service. This cross-disciplinary foundation supports the company's ambitions in both regulated pharmaceutical research and commercial consumer product distribution.
Harvest Connect operates retail locations in Georgia offering CBD and wellness products, and is actively building toward national distribution of its branded consumer lines through traditional retail, specialty shops, and online channels. The company positions itself at the forefront of the emerging plant-based biopharmaceutical market, which is projected to experience substantial growth driven by increased acceptance of cannabinoid and psychedelic-assisted therapies.
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