Grounded

Grounded is a plant-based food company that produces dairy-free alternatives to cheese sauce and cream cheese, developed by an award-winning chef. Its product line centers on a proprietary fermentation process that uses cauliflower and hemp seed as the primary base ingredients, giving the products a texture and flavor intended to replace conventional dairy-based cheese products. The lineup includes a squeezable Cheese Free Cheese Sauce, offered in American Style and Jalapeño flavors, positioned as a plant-based substitute for processed American cheese products such as Velveeta, and a Hemp Seed Cream Cheese, offered in Original and Onion & Chives varieties. The Cheese Free Cheese Sauce is packaged in an 8oz squeeze pouch and is designed for versatile use, including as a pizza topping, a topping for baked potatoes and fries, a nacho cheese sauce, and a pasta sauce; it firms when refrigerated and melts and browns when heated. Ingredients disclosed for the product include filtered water, cauliflower, and coconut, among other plant-based components used in its fermentation base. Across its product range, the company markets its offerings as 100% plant based, dairy free, nut free, gluten free, soy free, non-GMO, and keto-friendly, targeting consumers seeking dairy alternatives for dietary, allergen, or lifestyle reasons. The brand's positioning emphasizes indulgent flavor and functional performance (melting, browning, spreadability) comparable to traditional dairy cheese products, differentiating it from other plant-based cheese alternatives that may lack these characteristics. Recipes are featured on the company's site to demonstrate use cases for its products. The company sells directly to consumers online, with individual product pricing around $5.99 per 8oz unit.