Grenade

Grenade is a UK-based sports nutrition and performance food brand specializing in high-protein snacks, functional confectionery, and weight management supplements. Originally founded as a hardcore sports supplement company, the brand has evolved into one of the most recognized names in the better-for-you snacking and performance nutrition categories, with products sold across the UK and internationally through retail and direct-to-consumer channels.

The company is best known for its flagship protein bars, which have become a staple in the sports nutrition and functional food market. These bars are engineered to deliver high protein content while satisfying mainstream consumer taste preferences, bridging the gap between indulgent confectionery and functional nutrition. Recent product innovation includes the Soft Core protein bar range, which features a light, fluffy protein dough format with flavored fillings — a notable departure from traditional dense protein bar formats. Flavor collaborations, such as the Creme Egg flavour variant, demonstrate the brand's strategy of partnering with established confectionery identities to drive consumer appeal and retail visibility.

Beyond bars, Grenade offers a portfolio of weight management supplements under the Thermo Detonator line. This product targets consumers seeking thermogenic support for energy and metabolism during training, positioning the brand across both the active lifestyle and traditional sports supplementation segments.

Grenade operates a loyalty rewards program for direct-to-consumer purchases, reflecting a strong e-commerce capability alongside its broader retail distribution. The brand's product development philosophy centers on delivering indulgent taste experiences within a high-protein, functional nutritional framework — appealing to both dedicated athletes and mainstream consumers seeking healthier snacking alternatives.

As a CPG supplier and brand, Grenade is relevant to buyers, retailers, and distributors seeking established, high-velocity sports nutrition and functional snack SKUs with strong consumer brand recognition in the UK and European markets.