GoodFish

GoodFish is a contemporary Canadian seafood company specializing in wild-caught fish and seafood sourced from Canada's North Pacific. Founded with the mission of strengthening the connection between Canadians and their oceans through food, the company operates with nearly two decades of commercial fishing experience as its foundation. GoodFish supplies fresh, frozen, and live seafood products directly from fishers who are committed to consistency and quality, ensuring that each product meets high standards from the moment it is caught to the time it reaches the consumer.

The company's product lineup includes a variety of wild Pacific seafood species, with notable offerings such as Lingcod and Wild BC Chum Salmon. Lingcod is available in 6oz individual portions, 1lb packs, and 10lb cases, catering to both individual consumers and households. The salmon is processed into shelf-stable jerky, cut into strips, seasoned, and dried, then packed into convenient 60g packages as a high-protein, low-calorie snack. These product formats reflect GoodFish's focus on both fresh and value-added processed seafood formats.

A key differentiator for GoodFish is its unparalleled traceability program, which provides consumers with detailed information about the who, what, where, and when behind every product. This transparency empowers buyers to make informed purchasing decisions and reinforces the company's commitment to responsible sourcing. GoodFish's sustainability practices are continuously shaped by current research and commercial fishing best practices, with sustainability considerations influencing decisions at every stage of the supply chain — from how and what is fished, to how products are processed and delivered.

Currently, GoodFish serves customers in the Lower Mainland of British Columbia, offering local home deliveries and specified pickup locations. The company also sells branded merchandise inspired by traditional marine workwear. While presently focused on direct-to-consumer channels in its regional market, GoodFish's portfolio of fresh, frozen, and shelf-stable seafood products positions it as a sourcing partner for retailers and foodservice operators seeking traceable, sustainably harvested wild Pacific seafood from Canadian waters.