Golden Malted Waffles & Pancakes

Golden Waffles, formerly known as Golden Malted, is a leading provider of premium waffle programs, mixes, and equipment for the foodservice and hospitality industries. Founded in 1937 by Fred S. Carbon under the FS Carbon Company in Buchanan, Michigan, the company holds the distinction of being one of the oldest and most recognized names in commercial waffle production. The founder was awarded an original patent for Golden Malted Pancake Flour — the first flour blend incorporating malt, sugar, and flavorings — establishing a legacy of product innovation that continues today.

Headquartered in South Bend, Indiana, the company serves over 50,000 customers across North America and operates in more than 60 countries worldwide, positioning it as a global leader in waffle solutions for commercial foodservice. Its customer base spans independent restaurants, national chains, hotels, resorts, and hospitality venues of all sizes.

The company's flagship offering is its all-inclusive waffle program, a turnkey solution that provides foodservice operators with premium waffle and pancake mixes, superior commercial-grade waffle equipment, and ongoing customer service — including onsite preventative maintenance and repair. This model, pioneered in the 1970s when the company began loaning waffle irons to commercial accounts contingent on the use of its proprietary flour blends, remains a core differentiator. The program is designed to minimize operator risk, reduce upfront investment, and deliver high-margin menu items with proven consumer demand.

Product offerings include premium dry waffle and pancake mixes formulated with the company's signature malt-based recipe. Waffles produced using the mix are positioned as versatile all-day menu items suitable for breakfast, brunch, lunch, dinner, and dessert applications. The program emphasizes on-demand preparation to reduce food waste and control costs, making it attractive for both high-volume and boutique foodservice operations.

Historically, the brand has achieved notable placements including serving waffles at the White House during events hosted by First Lady Betty Ford in 1974, and product features on national television programs including the NBC Today Show, Emeril Live, and Late Night with Conan O'Brien in 2004. The company is recognized as the second oldest exhibitor at the National Restaurant Show in Chicago, first appearing in 1946.

In 2023, Golden Malted joined the Arbor Investments portfolio of brands, and in 2024, the company officially rebranded to Golden Waffles. The leadership team includes a Chief Executive Officer, Chief Financial Officer, Chief Merchandising Officer, Chief Growth Officer, and Vice Presidents overseeing Operations, Strategy, and Human Resources, reflecting a mature organizational structure aligned with continued national and international expansion.