FungiPR

Fungi PR is a boutique public relations agency specializing in serving mission-driven brands and health and wellness startups seeking to establish or expand their presence in the US market. Founded by Irina Karelina, a journalist-turned-PR professional and industry speaker and mentor, the agency brings a media-savvy, storytelling-first approach to brand communications. With over five years of experience working alongside clients from the startup stage through to scale, Fungi PR has built a strong track record in earning meaningful media coverage across lifestyle, business, and technology verticals. The agency has generated more than 1,000 media mentions for its clients and has earned six awards in a single year for one high-impact campaign, demonstrating its ability to deliver measurable results. Fungi PR positions itself as a growth partner for early-stage and scaling companies, leveraging narrative-driven strategies to build brand credibility and audience reach. The agency's founder brings a background in journalism that informs its editorial approach to pitching and media relations, helping clients tell stories that resonate with journalists and consumers alike. While rooted in the health and wellness sector, Fungi PR works across adjacent categories including lifestyle and technology startups. Its core value proposition centers on socially responsible storytelling, aligning brand messaging with broader cultural and social narratives to drive authentic engagement and sustained media presence.