Full Fat

Full Fat is an award-winning creative PR and communications agency based in London, specializing in food, drink, and leisure brands. As a certified B Corporation, the agency focuses on helping brands resonate in culture to drive growth and create positive impact. The company operates under the philosophy that brands that resonate in culture are more valuable to both their audiences and owners. Full Fat offers comprehensive services including cultural strategy and consultancy, public relations, social media management, influencer partnerships, content creation, experiential marketing, and brand partnerships. Their unique positioning allows them to guarantee culturally resonating campaigns that deliver both cultural and commercial impact. The agency has developed proprietary tools like the Cultural Resonance Index, which helps brands measure how deeply campaigns connect with culture to drive impact and sales. This scientific approach combines data-driven insights with creative arts to ensure maximum cultural penetration. Full Fat serves brands across multiple sectors within food, drink, and leisure, including lifestyle brands, festivals and events, and attractions. Notable case studies include launching 1664 Blanc as a super premium lifestyle brand and creating World Lobster Day campaigns for Burger & Lobster. The agency prides itself on being a team that cares, building brands that care and want to be cared about. Their London-based team of 11-50 employees works with brands that want to be part of the cultural fabric, offering services that span from strategic consultancy to full-service creative project management. The company's commitment to ethical practices is demonstrated through their B Corp certification and their focus on creating campaigns that make a positive difference while driving business growth.