Fondly

Fondly is a beverage brand producing low-dose THC-infused drink alternatives inspired by red and white wine. Operating under the domain drinkfondly.com, the company targets adult consumers who enjoy the flavor and ritual of wine but are seeking an alcohol-free alternative that delivers a mild, controlled cannabis experience. Fondly's products are noncarbonated, distinguishing themselves from the crowded THC seltzer market by focusing on richer, wine-inspired flavor profiles without carbonation. The brand currently offers two core SKUs: Fondly Red Wine-ish and Fondly White Wine-ish, both sold in 12 oz cans. Each can contains 2.5 mg of hemp-derived Delta-9 THC and 5 mg of CBD, positioning the products as low-dose and approachable for a broad consumer base, including those new to cannabis-infused beverages. The Red Wine-ish variety features tasting notes of Concord grape, cabernet, and pinot noir, accented with black pepper and a subtle tannin structure to mimic the sensory experience of red wine. The White Wine-ish variety is characterized by citrus, floral notes, and a light sweetness reminiscent of crisp white wine styles. Both products are formulated without alcohol and without carbonation, directly addressing consumer fatigue with sparkling THC beverages. Fondly's brand positioning is casual, accessible, and anti-pretentious, using messaging like 'Wine-ish. Fun. Unfussy.' to appeal to social drinkers who want a relaxed, shareable beverage experience suitable for dinner parties, casual evenings, and social gatherings. The company operates a direct-to-consumer e-commerce model with a subscription option offering 10% savings. The use of hemp-derived Delta-9 THC places the products within the federally compliant hemp beverage category, allowing for broader distribution compared to state-licensed cannabis products. Fondly competes in the rapidly growing functional and cannabis beverage space by carving out a niche focused on wine ritual replacement rather than energy, wellness, or sports recovery applications.