Fairy Tale Cotton Candy

Fairy Tale Cotton Candy is a specialty confectionery brand and a division of Chocolate Storybook, a fine chocolate maker founded in 1986 and based in West Des Moines, Iowa. The brand was born out of an unexpected acquisition: in 2013, Chocolate Storybook owners Steve and Meg Shearer purchased a company that produced wax-wrapped caramels, which came bundled with 20 commercial cotton candy machines. Rather than liquidate the equipment, Meg Shearer spent four years developing an extensive line of gourmet cotton candy flavors, ranging from classic favorites to uniquely inventive varieties. The result is a portfolio of over 50 distinct flavors, many of which are crafted with no artificial ingredients, setting the brand apart in the specialty candy category.

Fairy Tale Cotton Candy operates in both the direct-to-consumer and wholesale B2B markets. On the retail side, the brand offers custom packs that allow shoppers to mix and match any combination of flavors from its 50-plus flavor lineup. It also offers curated and build-your-own gift sets, including express gift boxes and three-pack sets, making the product line well-suited for gifting occasions, events, and seasonal promotions.

On the wholesale and retail distribution side, Fairy Tale Cotton Candy sells its gourmet cotton candy to retailers nationwide. Its wholesale customers span a diverse range of retail environments, including candy stores, popcorn shops, ice cream parlors, hotel gift shops, florists, amusement parks, and national retail chains. This broad retail footprint demonstrates the brand's versatility and wide consumer appeal across multiple trade channels.

The company also offers custom product services, including custom labels and event favors, making it a viable supplier for corporate gifting, experiential marketing, and special events. These capabilities allow B2B buyers to source branded or private-label cotton candy products tailored to specific occasions or retail environments.

Rooted in a decades-long tradition of fine confectionery craftsmanship through its parent company Chocolate Storybook, Fairy Tale Cotton Candy brings artisan-level product development to a traditionally mass-market candy category. Its emphasis on unique flavor innovation, natural ingredients, and flexible packaging and customization options positions it as a differentiated supplier for specialty retail buyers, gift and souvenir channels, and event-based purchasing across the United States.