Fage USA Dairy Industry, Inc.

The United States arm of the Greek dairy company Fage, producing strained Greek yogurt, sour cream, lactose free dairy and dairy desserts for American retail. The business traces its origins to a small dairy shop in Athens, Greece almost a century ago, and continues to position itself on crafting dairy products from what it describes as the finest and freshest ingredients. All of its US products are Non-GMO Project Verified and made with milk from cows fed non-GMO feed, and the range is marketed as free from harmful additives. The product architecture is organised into several lines: Total, the flagship strained Greek yogurt in plain and split-cup formats, where the split cup pairs plain yogurt with a separate fruit or honey compartment in flavours including black cherry, strawberry, blueberry, mixed berries, peach, honey and raspberry; BestSelf, offered in plain and split-cup versions; a cultured sour cream line; Creamy Dreamy; and a dessert range. Lactose free options are called out as a distinct category. Marketing is heavily recipe-led, with an extensive recipe library organised by occasion and need - new and exciting, entertaining, kid-friendly, quick and easy, seasonal and vegetarian - spanning baking, sauces, dips, marinades, smoothies and desserts built on either the Greek yogurt or the sour cream. A store locator supports a national grocery retail footprint, and the operation runs under licence of the Fage International trademarks.