Expand Marketing

Expand Marketing Group is a full-service marketing agency specializing in entertainment and lifestyle brands. Founded officially in 2021 and co-owned by industry veterans Dawn Kelley and Nick Thomas, the agency brings nearly three decades of combined experience working with major motion picture studios, Broadway touring shows, television and cable networks, major league sports organizations, game publishers, cultural institutions, fine dining and quick service restaurants, automotive brands, concerts, events, and entertainment venues across the United States. The agency's core competencies span publicity, promotions, partnerships, sponsorships, field and experiential marketing, media planning, targeted marketing, digital marketing, and tour marketing. Its mission centers on creating effective communication strategies that heighten and expand client visibility with media outlets and within the communities they serve. Rooted in entertainment marketing, the agency has successfully translated that expertise across a broad range of categories including entertainment venues, actor representation, live touring shows, restaurants, manufacturing, retail, spirits, apparel, non-profits, and automotive dealerships. Campaigns are designed to drive both awareness and sales, building lasting connections for client properties while integrating brand messaging in unique, meaningful, and impactful ways. The agency positions itself as a client's eyes and ears on the pulse of a market, ensuring brand relevance and community integration. With an award-winning team and a philosophy of thinking differently, Expand Marketing Group serves clients seeking creative, results-oriented marketing solutions across entertainment and lifestyle verticals.