exo

EXO Protein is a consumer nutrition brand specializing in cricket-based protein snacks and ingredient products, with Acheta (cricket) protein as the foundational ingredient across its product lineup. The company produces a range of protein bars, breakfast bars, and pure cricket powder designed for active consumers seeking high-performance nutrition. Its core product portfolio includes Prebiotic Protein Bars in flavors such as Peanut Butter Chocolate Chip, Cookie Dough, Chocolate Fudge Brownie, and Salted Caramel, as well as Breakfast Bars in Blueberry Muffin and Banana Bread varieties. EXO also sells pure Acheta Cricket Powder in consumer-facing quarter-pound and one-pound formats, making it accessible both as a standalone ingredient and as part of finished snack products.

The brand's nutritional positioning centers on the natural benefits of Acheta protein, which delivers not only a complete amino acid profile but also prebiotic chitin — an indigestible fiber that supports gut health by feeding beneficial microorganisms. Products are additionally formulated to include vitamins and minerals, notably Vitamin B12, which plays a critical role in red blood cell formation, nerve function, and cell metabolism. This combination of macronutrient density and micronutrient support distinguishes EXO from conventional protein bar brands.

All EXO products are Non-GMO and All-Natural, with several options that are both Gluten-Free and Dairy-Free, broadening appeal to consumers with dietary restrictions. The brand targets performance-oriented consumers — athletes, outdoor enthusiasts, and health-conscious individuals — who seek clean-label nutrition without compromise. Its messaging is oriented around peak physical performance and on-the-go fueling, positioning its snacks as suitable for pre- or post-workout consumption as well as everyday energy management.

EXO's use of cricket protein reflects a broader positioning around alternative and novel protein sources that offer a favorable nutritional profile. Cricket farming is widely recognized for requiring significantly fewer resources than conventional livestock, and Acheta protein delivers strong protein density alongside beneficial micronutrients naturally. This ingredient choice allows the brand to appeal to consumers interested in functional nutrition derived from non-traditional sources.

The company operates a direct-to-consumer e-commerce model and also offers its products in gift and variety box formats, suggesting a strategy that blends subscription or gifting use cases alongside individual retail sales. Most protein bar SKUs appear to be sold out at the time of review, which may indicate high demand, production transitions, or a product line refresh. The cricket powder SKUs remain available for purchase, pointing to continued activity in the ingredient segment of the business.