Evolved Brands Inc.

PURA Beverage Company is a Cape Town-based manufacturer and distributor of better-for-you beverages, specializing in healthier alternatives to traditional soft drinks. The company produces PURA Soda, an award-winning range of low-calorie sodas made with natural sugars and flavours, free from artificial colourants and preservatives. Their product portfolio includes PURA Kids juice boxes designed for children with low natural sugars and no artificial ingredients. PURA serves the consumer packaged goods industry with a focus on evolved refreshment that combines great taste with healthier ingredients. The company has expanded internationally with operations in South Africa and the USA, partnering with major retailers including Woolworths and various lifestyle brands. Their beverages are designed for mixability with spirits while maintaining health-conscious positioning. PURA has achieved significant growth, doubling sales year-over-year, and has received industry recognition including double gold awards. The company operates manufacturing and distribution facilities in Cape Town's Westlake Business Park and Pittsburgh, Pennsylvania, serving markets across Africa including Botswana, Namibia, Malawi, and Zimbabwe. Their mission centers on making healthier living more enjoyable through innovative beverage formulations that don't compromise on taste while delivering superior nutritional profiles compared to conventional soft drinks.