Everly

Everly is a consumer beverage brand founded in 2012 that specializes in flavored drink mix powders designed to make hydration more enjoyable and functional. Originally launched via a successful Kickstarter campaign that exceeded its funding goal by 200%, the company has grown from a single product concept into a multi-line portfolio of powdered drink mixes targeting health-conscious consumers. Headquartered in Nashville, Tennessee, Everly has been recognized by major media outlets including Forbes, TODAY in Nashville, and Nashville Fit Magazine, among others.

The company's product lineup is organized into distinct functional lines, including Hydration, Energy, and Belly Health, each formulated to address specific wellness needs. Available flavors include Peach Mango, Fruit Punch, Grape, and Pom Berry, with ongoing development of new flavors and formulations. All products are made with clean ingredients and are free from sugar, gluten, and animal-derived components, making them suitable for vegan, keto, and low-carb lifestyles.

Everly's drink mixes are fortified with functional ingredients including electrolytes, caffeine, vitamins, and probiotics, positioning the brand at the intersection of everyday hydration and functional wellness. The formulations are plant-based and low-carb, appealing to consumers seeking healthier alternatives to traditional sugary beverages and sports drinks.

The brand sells direct-to-consumer through its own e-commerce platform, offering individual flavor purchases, customizable variety packs, and a subscription model that allows customers to select flavors and delivery frequency with a 20% discount. Shipping is available across the United States and Canada, with ongoing logistics operations including warehouse consolidation to support fulfillment.

Everly differentiates itself through its clean-label positioning, functional ingredient stacking, and accessible price points. The company also operates a social impact program called the Hydration for Hydration Initiative, through which it has donated over 1.5 million packets of life-saving rehydration salts to non-profit partner ColaLife, addressing waterborne disease-related dehydration in underserved communities.

Since its Kickstarter origins, Everly has cultivated a loyal community of health and wellness enthusiasts, fitness-focused consumers, and keto dieters, and has been featured across fitness, food, and lifestyle media platforms. The brand continues to expand its flavor profiles and product lines while maintaining its core commitment to clean, functional, and inclusive hydration solutions.