Even Odds

Even Odds is a beverage brand accelerator that combines strategy, creative, and execution to engineer wins for beverage brands. The company specializes in helping beer, spirits, RTD (ready-to-drink), and non-alcoholic beverage brands stop leaving success to chance through strategic market positioning and tactical execution. Their comprehensive approach includes market analysis and brand audits in the discovery phase, brand positioning and creative development in the design phase, and field execution with account optimization in the deployment phase. Even Odds works with notable clients including Belching Beaver Brewery, Ballast Point Brewing Company, Casa Natima Tequilera de Origen, Castellum Ciders, Karl Strauss Brewing Company, H2PS Sparkling Hop Water, Easy Does It, Harland Brewing Co, Nova, Latitude 33 Brewing, Sip Margs, Mission Brewing San Diego, and Hera The Dog Vodka. The company has secured over 2,433 points of distribution, established 10+ major chain partnerships with leading national and regional retailers, and maintains 100% client retention since launch. Founded and led by CEO Eddie Buchannon, with Creative Director Clay Summers and Business Development Director Jordan Arndt, Even Odds addresses the common challenge of great products with no sales by providing clear brand identity, strategic market positioning, and comprehensive execution support for beverage brands ready to scale.