Equilibra

Camino Partners is a values-driven investment and strategic partnership firm focused on consumer health, wellness, and lifestyle brands. Founded by the leadership team behind KIND Snacks — including Daniel Lubetzky, who grew KIND from a startup into a multi-billion-dollar global business with only $5 million in primary investment — the firm leverages deep operational and entrepreneurial expertise to support pioneering consumer brands at various stages of growth. The firm's investment philosophy centers on backing companies that solve meaningful consumer problems and demonstrate a clear pathway to scalable, sustainable growth. Camino Partners looks specifically for businesses with proof of commercial traction, best-in-class unit economics, and leadership teams that share aligned values around integrity, entrepreneurialism, and open communication. Rather than functioning as a passive investor, Camino Partners positions itself as a hands-on strategic thought partner, offering bespoke guidance rooted in real-world experience building consumer brands. The team's background spans category creation in health and wellness snacking, global market expansion across 40 countries, and scaling operations from early-stage to multi-billion-dollar enterprise value. Portfolio companies reflect a broad range of consumer-facing sectors including food and beverage, fitness, home care, and med spa services. Current and past portfolio companies include CAVA, a Mediterranean-inspired restaurant chain; Athletic Brewing Company, a non-alcoholic craft beer brand; Barry's, a high-intensity fitness concept; LiveWell, an independent home care provider; Well Labs+, a med spa industry platform; and KIND itself. The firm also has co-investment relationships with other venture and equity partners, including SWaN & Legend Venture Partners and Princeton Equity Group. Camino Partners is particularly well-suited as a growth partner for emerging CPG and consumer health brands seeking not just capital, but strategic operational support informed by category-defining experience in the better-for-you food and wellness space.