EHR, LLC.

SIGN is a functional hydration beverage brand offering clean, ready-to-drink hydration products formulated with electrolytes, vitamins, amino acids, and coconut water. The brand positions itself at the intersection of health-conscious consumption and active lifestyle, targeting everyday consumers as well as fitness-oriented individuals who seek performance support without artificial additives. Its flagship product, Paradise Punch, delivers a tropical fruit flavor profile combined with a functional ingredient stack designed to support hydration, muscle recovery, and immune function. All formulations are made from Non-GMO Verified ingredients and contain zero artificial flavors or colors, reflecting the brand's commitment to clean-label standards. SIGN's products are sold in multi-pack formats — including 6-pack and 12-pack configurations — through both direct-to-consumer e-commerce and retail channels, with availability supported by a store locator tool. The brand communicates directly with its consumer base through SMS text updates covering new product drops, restocks, and brand news, indicating a digitally native go-to-market strategy. SIGN differentiates itself from traditional sports drinks by emphasizing everyday hydration utility rather than limiting its appeal to athletic or workout contexts. The inclusion of coconut water as a core ingredient aligns the brand with natural hydration trends prevalent in the better-for-you beverage segment. With Non-GMO Verification and a clean ingredient philosophy, SIGN competes in the rapidly growing functional beverage category alongside electrolyte drinks, enhanced waters, and lifestyle wellness beverages targeting health-aware millennial and Gen Z consumers.