Eat Scoops

Scoops is a better-for-you nutrition brand specializing in peanut butter powder products designed to supercharge daily protein intake without compromising on taste or ingredient quality. The company markets its flagship line under the tagline 'Peanut, Better,' positioning its peanut powders as a superior alternative to conventional peanut butter, which has long been adulterated with refined sugars, hydrogenated oils, and artificial additives. Scoops was founded by a pair of nutrition experts with a deep focus on clean-label, high-protein snack solutions that fit seamlessly into a variety of everyday eating occasions. The brand's core product line includes two primary SKUs — Original Peanut Butter Powder and Chocolate Peanut Butter Powder — each available in individual pouches and bundled packs including a Variety Pack. The Original variety delivers 27 grams of protein and 5 grams of fiber per serving with no added sugar, made from peanuts, peanut protein isolate, xanthan gum, monk fruit extract, and sea salt. The Chocolate variety offers 25 grams of protein and 5 grams of fiber per serving, formulated with peanuts, cacao, sea salt, monk fruit, xanthan gum, and natural chocolate flavor — also with no added sugar. A key differentiator for the brand is its sourcing strategy: Scoops uses Brazilian runner peanuts, which are cited for their bold flavor profile and superior nutritional density compared to more commonly used peanut varieties. The company traces each lot back to local Brazilian farmers, emphasizing supply chain transparency and responsible agricultural practices. Peanuts are highlighted for their low environmental footprint, nitrogen-fixing properties, and regenerative growing characteristics. The products are designed for versatility across multiple consumption occasions and formats, including smoothies, shakes, baked goods such as brownies, oatmeal, overnight oats, and savory sauces. This broad application range positions Scoops as both a fitness and lifestyle nutrition brand, appealing to health-conscious consumers, protein-focused athletes, and everyday users seeking a convenient nutritional upgrade. The ingredient philosophy centers on clean, minimal formulations free from artificial additives and refined sugars, with monk fruit used as a natural sweetener. The brand's go-to-market approach appears to be direct-to-consumer, with products sold in multi-pouch packs. Scoops occupies a growing niche within the functional food and better-for-you snack category, competing in the powdered peanut butter segment with a premium positioning anchored in sourcing quality, protein density, and clean-label credentials.