Eat Riff, Inc.

Riff is a direct-to-consumer meal kit brand offering chef-crafted dinner solutions designed to deliver restaurant-quality flavor in under 20 minutes. The brand was developed in collaboration with Michelin Star Chef Daniel Humm, renowned for his work at Eleven Madison Park, with the goal of bringing elevated culinary experiences into the home kitchen. Riff's product lineup centers on a one-pot cooking format that bundles pasta or noodles with a signature sauce base and crunchy toppings, giving home cooks a structured yet flexible starting point for weeknight dinners. The brand's flagship offering, the Signature Set, includes five distinct dinner kits in a single box, each designed to be customized — or 'riffed on' — by adding the cook's choice of produce or protein. This modular approach positions Riff at the intersection of convenience and culinary creativity, appealing to consumers who want restaurant-caliber results without extensive time or skill investment. Ingredient quality is a central pillar of the brand. All pasta and noodles used in the kits are certified organic, and the products contain no artificial flavors or dyes. Ingredients are non-GMO, formulated without seed oils, and where applicable use sustainably sourced palm oil. These attributes align the brand with the growing clean-label and better-for-you segment of the meal kit and packaged foods market. Riff's positioning targets busy households seeking premium, chef-inspired meal solutions that simplify the cooking process from start to finish without sacrificing flavor or ingredient integrity. The one-pot, under-20-minute format reduces both prep time and cleanup, broadening its appeal to a wide demographic of home cooks. The brand sells direct-to-consumer via its own e-commerce platform and offers bundle purchasing through its Signature Set format, suggesting a subscription or multi-unit retail model. Riff competes in the premium meal kit and specialty packaged food space, differentiating itself through its chef pedigree, clean ingredient standards, and the creative flexibility built into its product design.