DrinkPura

DrinkPura, operating as PURA Beverage Co, is a beverage company that manufactures and distributes better-for-you sodas and kids' drinks with a focus on clean ingredients and reduced sugar content. The company offers two main product lines: PuraSoda featuring bold, fruit-forward sodas with 13g or less of pure cane sugar, and PuraKids with 8g or less sugar designed for children. Their product portfolio includes unique flavors such as Lemon Elderflower, Seville Orange, Pomegranate, Cucumber Lime, Watermelon, Mixed Berry, Pink Apple, Lemonade, Peach, and Cranberry. All products are made with real fruit extracts, pure cane sugar, and contain no artificial colors or synthetic ingredients. The company emphasizes transparency with only 4 core ingredients in their formulations. DrinkPura serves both retail and direct-to-consumer markets, with products available at local grocers and through online ordering. The company has a global mindset, operating from Cape Town, South Africa, while expanding into international markets including the United States. They participate in major food industry trade shows and focus on bringing bold flavor profiles to the better-for-you beverage category, positioning themselves as an alternative to traditional sodas with cleaner ingredient profiles and reduced sugar content.