Double Take Salsa

Double Take Salsa is a Minnesota-based craft salsa and hot sauce brand founded by Bernie Dahlin, whose passion for bold, flavorful condiments grew from a backyard garden into a nationally distributed consumer brand. The company produces small-batch, chef-crafted salsas and hot sauces distinguished by their complex layered flavor profiles, all-natural ingredient lists, and a philosophy of "flavor first, heat second." Each product is handmade in small batches in Minneapolis using fresh, high-quality vegetables, peppers, vinegars, and proprietary spice blends developed over years of refinement. Double Take Salsa's lineup spans a range of heat levels and flavor profiles — from smoky chipotle-style salsas featuring habanero, jalapeño, fatali yellow chile, and Trinidad scorpion pepper to other signature varieties — all formulated without preservatives, artificial sweeteners, fillers, or hard-to-pronounce additives. The brand prides itself on using only recognizable, pronounceable ingredients: roma tomatoes, roasted red bell peppers, yellow onions, lime juice, garlic, cilantro, and carefully sourced exotic pepper powders. Products are available nationally through major retail partners including Target, The Fresh Market, and Kowalski's, as well as through direct-to-consumer online sales and gift pack offerings. Double Take Salsa has earned significant brand recognition through its feature on the popular YouTube series "Hot Ones" (Season 11), where celebrity guests including Will Ferrell, Justin Timberlake, Halsey, and Margot Robbie sampled the hot sauce. The brand has also received multiple "Best of the Twin Cities" awards, cementing its reputation as a standout in the competitive craft condiment space. Despite its national expansion, the company remains committed to its small-batch, locally rooted production model, maintaining the artisan character and quality control that originally defined it. Double Take Salsa targets salsa enthusiasts, specialty food retailers, and foodservice buyers seeking premium, all-natural condiments with authentic flavor credentials and strong consumer brand recognition.