Diamare Beverages, LLC

Diamare Beverages is a non-alcoholic beverage company focused on building and relaunching iconic water brands targeting health-conscious consumers in the United States. The company operates two distinct brands under its portfolio: Alkaline88 and CELTIC9, both positioned within the enhanced and functional water category — one of the fastest-growing segments in the U.S. beverage market. Alkaline88 is a well-established alkaline water brand with a prior retail footprint spanning over 85,000 locations nationwide. Under Diamare's stewardship, the brand is being relaunched with an emphasis on operational excellence, everyday low pricing (EDLP), and retailer margin-friendly partnership structures. The relaunch strategy is designed to restore and expand national distribution while maintaining competitive price positioning in the value alkaline water segment. CELTIC9 represents the company's premium offering and its innovation flagship. Distinguished by its use of Celtic Sea Salt — sourced from Celtic shores — as a mineral-rich electrolyte ingredient, CELTIC9 is positioned as a fundamentally differentiated product in the alkaline water category. The brand targets premium retail channels and health-focused consumers seeking advanced hydration solutions beyond standard alkaline or electrolyte waters. Diamare Beverages operates with a national co-packer agreement in place, enabling scalable production and distribution without the capital constraints of proprietary manufacturing infrastructure. This asset-light model allows the company to focus resources on brand development, retail partnerships, and go-to-market execution. The company's strategy centers on building a portfolio of household-name beverage brands that combine consumer appeal with measurable commercial performance for retail partners. Its dual-brand architecture allows it to serve both value-oriented and premium retail channels simultaneously, broadening its addressable market across mass, grocery, natural, and specialty retail environments. With a management team citing a proven track record in the beverage industry, Diamare is targeting national U.S. market dominance in the enhanced water segment, with an eye toward potential international expansion over time.

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