Demo Wizard

Demo Wizard is a cloud-based SaaS platform purpose-built for the consumer packaged goods industry, providing end-to-end management of in-store product demonstrations, tastings, and sampling campaigns. The platform serves three primary user groups: CPG brands seeking to scale retail activations, brick-and-mortar retailers looking to host more vendor-sponsored demos, and marketing agencies managing multi-client field marketing programs. By centralizing coordination, scheduling, reporting, and payment processing into a single system, Demo Wizard eliminates the administrative overhead traditionally associated with in-store experiential marketing. For CPG brands, the platform delivers precise retail demo ROI tracking and Customer Acquisition Cost (CAC) measurement, enabling data-driven decisions about where and when to execute sampling events. Its analytics engine aggregates post-demo reports into actionable insights, helping coordinators identify high-performing store locations and time windows to maximize experience-to-purchase conversion rates. Automated scheduling tools allow a single coordinator to manage hundreds of monthly demo events without the need for additional field marketing managers, making it practical for brands to scale rapidly across retail channels. For retailers, Demo Wizard functions as a centralized trade promotion management tool. It provides an automated vendor-facing portal through which vendors submit demo requests directly, while the retailer retains full control over vendor selection, product approval, and timing compliance. This reduces the burden on store staff while encouraging vendors to schedule more high-quality activations. Inventory alerts and automated progress tracking help prevent last-minute cancellations and ensure consistent execution across multiple locations simultaneously. For marketing agencies and demo companies, the platform streamlines brand ambassador management through automated multi-shift scheduling, calendar synchronization, and instant expense reporting. Ambassadors can submit availability and enter post-demo sales data within a single interface, while payroll and payment processing are handled automatically. This operational efficiency drives higher staff retention for agencies and improved performance outcomes for their brand clients. Demo Wizard operates exclusively as a software provider and does not offer staffing services. Pricing is volume-based, starting at approximately three dollars per demo for agencies and brands, with costs decreasing as event volume grows. All plans include white-glove onboarding and impose no restrictions on the number of users or retail locations supported. The platform is positioned as an all-in-one retail activation management solution for the modern CPG go-to-market landscape.