Deena Siegelbaum

Deena Siegelbaum Consulting is a full-service marketing, public relations, and business development agency founded in 2017 and based in the New York City area. The firm specializes in lifestyle communications, brand strategy, and integrated PR services tailored specifically to the food, beverage, and hospitality sectors, with deep expertise in specialty food, retail, restaurants, and e-commerce businesses. Founded by Deena Siegelbaum, the consultancy brings over 20 years of industry experience to its clients, offering a hands-on, results-oriented approach that blends in-house sensibility with agency-level execution. The company serves a diverse range of clients including specialty food brands, retailers, restaurants, fast casual concepts, chefs, and non-profit organizations. Its work is highly customized to meet each client's unique needs, making it a strong fit for growing food and beverage brands seeking strategic communications support. The founder's background includes serving as Vice President of Marketing at Murray's Cheese, where she oversaw the launch of hundreds of in-store cheese shops through a national supermarket partnership with Kroger, while leading brand development across multiple business lines. Prior experience includes directing communications at Slow Food USA and serving as account director at boutique PR agency Michelle Lehmann Communications (MLC), where she worked with notable clients such as il Buco, Eli Zabar's restaurants and markets, Counter Culture Coffee, Chef JJ Johnson, Fleishers Craft Butchery, Tarallucci e Vino, and Mouth.com. The agency's marketing services encompass brand strategy, content and social strategy, brand collaborations, promotional planning, event planning and execution, creative direction, and fractional CMO engagements. Its public relations capabilities include strategic PR planning, storytelling and media placement, crisis communications, content creator and influencer relationship management, media and influencer events, media training, and photography direction. On the business development side, the firm offers audience development, digital expansion strategy, retail growth planning, market and competitive analysis, and affiliate marketing growth. Deena Siegelbaum Consulting is particularly well-suited for specialty food and beverage companies navigating growth phases, national retail expansion, or brand repositioning, offering a rare combination of editorial, marketing, and operational experience under one roof.