DADDL

Daddl is a confectionery brand based in the UAE that produces date-based candy products with no added sugar. The brand positions itself as a bold, attitude-driven alternative to conventional candy, using dates as the primary ingredient to deliver a naturally sweet base while eliminating the need for refined sugar additions. Daddl's product lineup features a variety of flavored candy dates in 125g retail packs, spanning both sour and sweet flavor profiles. Current offerings include Sour Cola Candy Dates, Sour Apple Candy Dates, Sweet Peach Candy Dates, Sour Watermelon Candy Dates, Fizzy Bottle Candy Dates, and Strawberry Milkshake Candy Dates. Each product retails at 15.00 AED, targeting the consumer market in the United Arab Emirates and broader Middle East region. The brand taps into the growing demand for better-for-you confectionery by leveraging dates — a fruit deeply rooted in Middle Eastern culture and known for its natural sweetness and nutritional profile — as the foundation for a candy experience that appeals to health-conscious consumers without sacrificing indulgence or fun. Daddl differentiates itself through its irreverent brand voice and its ability to replicate classic candy flavors and formats — such as sour belts, fizzy bottles, and fruit flavors — using dates as the core ingredient. This positions the brand squarely within the better-for-you snacking segment, appealing to consumers seeking alternatives to traditional sugar-laden confections. The product range is packaged for direct-to-consumer and retail distribution, with pricing and packaging suggesting suitability for specialty food retail, health food channels, and gifting occasions. The brand's use of AED pricing and its product assortment indicate a primary focus on the GCC consumer market.