Crooked Brands

Crooked Brands is a beverage company producing USDA Certified Organic hard sodas under its Crooked Pop product line. The company positions itself at the intersection of better-for-you wellness trends and the hard seltzer/hard soda category, delivering alcoholic carbonated beverages that are zero sugar, less than one gram of carbohydrates, gluten-free, vegan, kosher, and Non-GMO. Its flagship products are crafted with a proprietary organic alcohol base brewed from a distinctive blend of organic grains and roots including quinoa, millet, amaranth, and cassava root — a notable differentiator from conventional malt-based or cane sugar-derived hard soda competitors. Sweetened with organic stevia leaf extract rather than sugar or artificial sweeteners, the beverages are also plant-based and free from synthetic additives. The Cherry Lime variety, one of its featured SKUs, is a carbonated hard soda at 4% ABV that combines sweet cherry and tangy lime flavor profiles, targeting adult consumers seeking a flavorful yet low-carb alcoholic beverage. Crooked Pop is positioned as a fun, bold, flavor-forward alternative in the better-for-you alcohol segment, competing with hard seltzers and traditional hard sodas while emphasizing clean ingredients and organic certification. Products are available in 8-pack cans and 19.2 oz single-serve cans, making them suitable for both retail shelf sets and convenience channel placement. Each product is certified organic by Natural Food Certifiers and carries USDA Organic designation, appealing to health-conscious consumers and natural grocery retailers. The brand's tone and identity are irreverent and energetic, targeting a younger adult demographic looking for an alcohol option that aligns with clean-label food values without sacrificing taste or enjoyment. Crooked Brands occupies a niche but fast-growing space in the alcoholic beverage industry where organic certification, functional ingredient sourcing, and macro-friendly nutrition profiles are key purchase drivers.