Create Wellness, Inc.

Create is a direct-to-consumer sports nutrition brand specializing exclusively in creatine-based supplements for everyday athletes and health-conscious consumers. The company's product lineup centers on two primary formats: creatine monohydrate powder blended with electrolytes, and creatine gummies — both formulated with 99.9% pure creatine monohydrate. By focusing solely on creatine, Create positions itself as a category specialist with a depth of product quality and scientific rigor that broad-spectrum supplement brands typically lack. All products are manufactured in the USA and carry NSF Certified for Sport® certification, a rigorous third-party testing standard widely recognized in professional and collegiate athletics. This certification ensures that products are free from substances banned in sport and accurately labeled, making them suitable for competitive athletes as well as general wellness consumers. The brand's creatine and electrolyte powders are available in a growing range of flavors including Classic Lemonade, Peach Lemonade, Raspberry Lemon, Strawberry Lemon, Passionfruit, Lemon Lime, and Watermelon, with variety and bundle options designed to encourage daily use. The creatine gummy line extends accessibility for consumers who prefer a grab-and-go format over powdered drink mixes. Create has built its scientific credibility through advisory relationships with leading academic researchers in creatine science, including Dr. Darren Candow of the University of Regina — one of the world's most published experts on creatine — and Dr. Abbie Smith-Ryan of the University of North Carolina at Chapel Hill, a recognized authority in exercise physiology and women's health. These partnerships inform the brand's consumer education content, which addresses common questions around dosing, safety during pregnancy, bloating, and daily supplementation protocols. The company sells direct-to-consumer via its website with subscription and bundle pricing models, and also maintains a retail presence through a find-a-store channel. With over 100,000 consumer reviews averaging 4.9–5.0 stars and features in mainstream media outlets, Create has established measurable brand recognition in the performance nutrition segment. Target consumers span active lifestyle individuals, gym-goers, women's health demographics, and general wellness seekers looking for a research-validated daily supplement.