COURSE RECORD, Inc.
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Course Record is a functional hydration beverage brand producing zero-alcohol, carbonated energy and hydration drinks designed for high-performance athletes and active professionals. Positioned as a next-generation sports drink, the brand targets golfers, fitness enthusiasts, healthcare professionals, and other high-performers who demand sustained focus and energy without the jitters or side effects associated with traditional energy drinks. The product line features flavored carbonated beverages — including Blue Razz and Peach — formulated to deliver calm energy, electrolyte hydration, and mental focus in a single can. Course Record differentiates itself from mainstream energy drink brands like Celsius by emphasizing clean, jitter-free energy paired with functional hydration ingredients, making it suitable for consumption during prolonged physical or cognitive activities such as a full round of golf or an overnight work shift. The brand has gained traction among professional golfers on the Korn Ferry Tour, long drive competitors, and medical professionals in Canada, positioning itself as a trusted performance beverage across both athletic and occupational high-demand environments. Course Record serves as an official hydration sponsor of the NXXT Golf Tour, where its products are consumed by competitive golfers during tournament rounds. The brand currently offers at least three distinct flavors and markets directly to consumers through its e-commerce platform. With a growing roster of professional athlete endorsers and verified testimonials from surgeons and healthcare workers, Course Record is building credibility in the functional beverage space as a premium, performance-oriented alternative to conventional energy and sports drinks.
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