Cookie Chips®

Cookie Chips is a specialty baking mix brand founded by Joanne Adirim, an Executive Pastry Chef with over 25 years of professional baking experience. Based in Los Angeles, California, the company develops and sells premium cookie baking mixes designed to bring a professional pastry kitchen experience into the home. The brand was built on the foundation of Joanne's wholesale bakery, which she launched in November 1993 and grew into a nationally recognized operation serving fine hotels, restaurants, and gourmet grocery retailers worldwide — including Trader Joe's, where her mini Triple Chocolate Bundt Cakes became a popular staple.

Cookie Chips baking mixes are formulated around a thin, crispy, snackable cookie format that spreads flat during baking and produces buttery, crunchy results in approximately 15 minutes. The mixes are designed for bakers of all skill levels and require only the addition of butter and one egg. Currently available in four flavors, with additional varieties in development, each mix is crafted to deliver artisan-quality results using a curated selection of non-GMO, globally sourced specialty ingredients.

The company places a strong emphasis on ingredient quality and transparency. Key ingredients include Brazilian sea salt harvested from Brazil's north coast, hand-harvested Saigon Cinnamon from the mountains of central Vietnam, pure Madagascar Vanilla, Hard Red Wheat Flour grown in the Great Plains of the USA, kettle-roasted peanut flour processed in small batches, and plant-based rainbow sprinkles colored with natural sources such as carrots, spirulina, paprika, turmeric, and annatto. The brand sources from seven artisan ingredient suppliers and uses no artificial colorings, flavorings, GMOs, or preservatives.

Cookie Chips operates on a direct-to-consumer (D2C) sales model, bypassing traditional retail intermediaries to deliver products directly to customers. This approach allows the brand to maintain tighter quality control and a more personal consumer relationship. The company has developed a growing online following, with thousands of bakers engaging with its social media content. The brand's recipe development process is rigorous, with formulas tested dozens of times to optimize flavor, texture, bake time, and technique before going to market — drawing on the same professional standards Joanne applied in her wholesale bakery career, during which she developed over 700 recipes and served more than 3,500 fine dining establishments and gourmet grocers worldwide.