Comeback

Comeback Coffee is a specialty beverage manufacturer and micro-roaster based in Memphis, Tennessee, known for producing canned coffee sodas, carbonated waters, and whole bean roasted coffees. Originally founded as a small specialty cafe in Memphis, the company has grown into a nationally recognized and award-winning brand with its own dedicated manufacturing facility, offices, and roastery known as Comeback HQ. The business is co-owned by Amy and Hayes McPherson, with operations managed by COO Ethan McGaughy.

The company's flagship beverage products are its canned carbonated coffee sodas, with two signature flavors — Field Day and Southern Style — that have garnered a loyal following both locally and across the United States. These products are sold nationwide, reflecting the brand's transition from a community-focused cafe to a scaled consumer packaged goods operation. In addition to coffee sodas, Comeback produces canned carbonated waters that celebrate Memphis culture and identity.

As a micro-roaster, the company places a strong emphasis on intentional sourcing partnerships and exceptional crop selection, prioritizing coffees that its team would personally use in their own homes and cafes. This hands-on, quality-first philosophy extends across the full production process, from green bean procurement through roasting and canning. Whole bean coffee is offered directly to consumers, reflecting the brand's deep roots in specialty coffee culture.

Comeback's growth story is notable in the CPG space. The brand's pivot to canned beverages was born out of necessity during the COVID-19 pandemic, when the team began hand-canning small batches of their coffee soda out of a garage behind the original cafe. Continuous sellouts drove rapid scaling, and the company eventually constructed Comeback HQ — a purpose-built manufacturing facility that now supports larger-scale production and distribution. This trajectory from hand-canning in a garage to running a dedicated manufacturing and roasting facility demonstrates the company's operational evolution and scalability.

Beyond beverages, Comeback extends its brand identity through a merchandise line that includes apparel, totes, and shop accessories, reinforcing its positioning as a lifestyle-oriented specialty coffee brand. The company targets both individual consumers and community-driven markets, with a growing national retail and direct-to-consumer presence. Its audience includes specialty coffee enthusiasts, RTD (ready-to-drink) beverage consumers, and fans of craft, small-batch production.