Cider Apples New Zealand

Cider Apples New Zealand is a New Zealand-based company specializing in the development and commercialization of proprietary cider apple cultivars designed to elevate the premium cider category both domestically and on the global export market. Co-founded by Allan White, a renowned apple breeder credited with developing internationally successful varieties such as Jazz, Envy, and Rockit, and cider expert John Powell, the company brings together deep horticultural expertise and cider industry knowledge to create a portfolio of unique, differentiated cider apple varieties with authentic New Zealand provenance.

The company has developed a range of new cider apple cultivars under its PURE brand, each engineered to produce distinctly flavored and aromatic ciders. PURE Blossom (PremA021) is a pink-fleshed variety delivering fragrant, floral aromatics with nectarine and peach notes on the palate. PURE Blush (Red48) is a vibrant red-fleshed apple producing fresh, berry-forward ciders reminiscent of a well-balanced rosé. PURE Solstice (AG8) yields a summer-inspired cider characterized by citrus blossom aromatics, soft tannins, and a juicy, balanced finish. PURE Queen Bee (ABGS0708) is a distinctive cultivar producing ciders with wild honey aromatics, crisp acidity, and assertive tannins with a peppery finish.

Cider Apples New Zealand operates at the intersection of apple breeding science and the beverage industry, targeting the fast-growing premium cider segment. The company identifies the premium cider category as a significant growth opportunity driven by higher-income millennial and Gen Z consumers who value quality, variety, and authenticity. New Zealand apple cider is further positioned as a lower-alcohol alternative to wine and a gluten-free alternative to beer, with naturally high levels of antioxidants and polyphenols adding to its consumer appeal.

The company's strategic vision is to leverage New Zealand's established global reputation in apple breeding and fruit innovation to build a billion-dollar cider apple export industry. By introducing cultivars with unique flavor profiles and verifiable New Zealand provenance, Cider Apples New Zealand aims to redefine what premium cider can offer to producers, retailers, and consumers worldwide. Its work positions New Zealand as a source of genuinely differentiated raw materials for the global craft and premium cider market.