Chilly Ones

Chilly Ones is a Canadian consumer brand operating across two product categories: a light lager beer and a lifestyle apparel line. The brand was co-founded by NHL hockey player Tyson Barrie, whose personal history of referring to beers as 'chilly ones' among friends inspired the company name and identity. The brand has since grown into a recognizable lifestyle label rooted in sports culture, camaraderie, and casual living.

On the beverage side, Chilly Ones produces a crisp, light lager brewed in Canada alongside experienced Canadian brewmasters. The beer is positioned as a premium lite lager with genuine beer taste, carrying 3% ABV, 80 calories, 1 gram of sugar, and 7 grams of net carbohydrates per serving. The product is designed to appeal to health-conscious consumers who want a lighter option without sacrificing the classic lager flavor profile. It features subtle malt sweetness, gentle hop bitterness, and a clean finish. The brand distributes through retail and licensed partner channels across Canada, and does not sell alcoholic products direct-to-consumer online. NHL star Nathan MacKinnon serves as a brand ambassador and Non-Alcoholic partner, reinforcing the brand's strong ties to professional hockey culture.

In the apparel category, Chilly Ones offers a clothing collection that blends traditional workwear aesthetics with lifestyle and activewear functionality. Products include caps, beanies, and other casual apparel designed for comfort and performance in everyday settings. The collection is available for direct purchase through the company's website and is priced accessibly, with items ranging from approximately $29 to $58 USD.

The brand targets a male-skewing, sports-oriented demographic, particularly fans of hockey and outdoor recreational culture. Its identity is built around post-game social moments, group hangouts, and the relaxed camaraderie that surrounds recreational sports. The dual-category approach — beer plus apparel — positions Chilly Ones as a lifestyle brand rather than a single-product company, with merchandise reinforcing brand awareness alongside the core beverage offering.

Chilly Ones differentiates itself in the crowded light beer market by emphasizing authentic taste credentials, celebrity athlete co-branding, and a distinctly Canadian cultural identity.