CheChe Hard Refreshers

CheChe Hard Refreshers produces a line of hard seltzers, branded as hard refreshers, that emphasize quality, unique ingredients and a health-conscious beverage experience. Their products are made with real fruit juices, natural flavors, yerba mate, electrolytes, and antioxidants. The current flavor lineup includes Mango Dragon Fruit, Mandarin Yuzu, and Pacific Cherry. Each can contains 110 calories and is gluten-free. CheChe’s beverages are available at select retailers and restaurants, targeting consumers seeking a refreshing, flavorful, and better-for-you alcoholic beverage. The company’s focus is on beverage formulation, hard seltzer production, CPG packaging, and distribution. While the year founded and notable clients are not specified, CheChe positions itself as a modern, innovative player in the hard seltzer market, prioritizing ingredient quality and consumer wellness.\n\nCheChe’s branding and product messaging highlight the use of yerba mate for natural energy, electrolytes for hydration, and antioxidants for added health benefits. The company’s website provides detailed product information, FAQs, and contact options, but does not mention a taproom or restaurant as a core part of the business. Distribution appears to be focused on retail and restaurant channels.\n\nCheChe Hard Refreshers is led by founder and CEO Stuart McCarroll, who is listed on LinkedIn. The company’s digital presence is centered on its website, with no official LinkedIn company page found. CheChe’s approach to the CPG beverage market is characterized by a commitment to transparency, ingredient quality, and a fun, approachable brand identity.