Candice Lin Consulting

Candice Lin Consulting is a specialized food and beverage innovation consultancy founded by Candice Lin, who brings over 15 years of dedicated experience in all aspects of food and beverage innovation. The company offers comprehensive services spanning the entire product development lifecycle, from initial concept creation to successful commercialization. Core services include ideation and concept creation through bespoke collaborative processes, rapid prototyping and product development with thoughtful ingredient sourcing and regulatory assessment, process and shelf-life improvement to boost efficiency and profitability, commercialization support and co-manufacturing relationship management, food trends identification to help brands stay ahead of market opportunities, and curated market immersion tours for industry insights. Candice specializes in connecting and managing cross-functional teams with strong project management capabilities, extensive R&D and commercialization experience, and the ability to effectively manage multiple projects with accelerated timelines. The consultancy focuses particularly on sustainable, better-for-you, and organic food and beverage products, serving brands across the consumer packaged goods industry. Notable clients and collaborators include IDEO Food & Beverage, Força Foods, Marin Living Foods, Anne's Toum, and Arcadia Biosciences. The company's approach combines food science expertise with design thinking methodologies, offering both virtual and in-person services tailored to each client's specific needs. Candice's passion lies in the ideation process and curating culinary experiences to identify strategic market positioning and inform new product development initiatives.