CABU

Cabu is a ready-to-drink (RTD) cold brew coffee brand that has pioneered the use of cacao butter — the naturally creamy, plant-based essence extracted from the cacao bean — as a dairy-free and oat-free alternative in latte-style beverages. The brand markets itself as a category innovator, positioning its products at the intersection of coffee culture and chocolate indulgence without relying on conventional dairy or plant-based milk substitutes such as oat milk. By leveraging cacao butter's inherently smooth and velvety texture, Cabu delivers a subtly chocolatey flavor profile that distinguishes it from mainstream RTD coffee offerings.

The company currently offers at least two core SKUs under its Creamy Cold Brew Coffee line. The Original variety blends cold brew coffee with cacao butter for a smooth, balanced, and subtly chocolatey experience, while the darker, bolder variant incorporates cocoa powder in addition to cacao butter for a more intense chocolate-forward profile aimed at true chocolate lovers. Both products are formulated with a concise ingredient list that includes cold brew coffee, organic sugar, gum acacia, cacao butter, natural flavor, dipotassium phosphate, cellulose gum, cellulose gel, and Himalayan pink salt. The use of organic sugar signals a commitment to cleaner ingredient sourcing.

Cabu's origin story centers on small-batch, community-driven development — the brand was initially built through direct-to-consumer sampling via a tricycle, allowing the founders to gather real-time consumer feedback and iteratively refine the product before scaling. This grassroots approach reflects a brand ethos rooted in authenticity and consumer engagement. Products are available for direct-to-consumer purchase online, priced at approximately $39.99 per multi-unit pack, suggesting a premium positioning within the RTD coffee segment.

The brand targets health-conscious coffee drinkers, flavor seekers, and consumers looking for dairy-free, plant-based beverage options that do not compromise on texture or taste. Its core value proposition — plant-based creaminess derived from cacao butter rather than oats or dairy — addresses a clear white space in the RTD coffee market and appeals to consumers who are label-conscious but unwilling to sacrifice indulgence. Cabu competes in the premium RTD coffee category alongside oat milk lattes and cold brew brands, differentiating through ingredient innovation and a unique flavor narrative.