byseranyc.com

By Sera is a boutique brand marketing and public relations agency based in New York City, specializing in strategic communications and brand-building services for consumer brands and entrepreneurial founders. The agency operates at the intersection of storytelling, media strategy, and experiential marketing, helping brands achieve visibility and cultural relevance in competitive markets.

The agency offers a comprehensive suite of PR and marketing services tailored to consumer-facing brands. Its core offerings include brand positioning, media strategy and engagement, founder profile building, brand feature stories, and product placements. By Sera works to craft and amplify compelling narratives that connect brands with their target audiences through earned media and editorial coverage.

Beyond traditional PR, By Sera executes events and experiential activations including press and influencer events, pop-ups, and community-driven gatherings. These touchpoints are designed to generate authentic engagement and foster brand loyalty in real-world settings. The agency also manages influencer and tastemaker partnerships as well as brand collaborations, leveraging its network to extend reach and drive awareness among relevant consumer audiences.

Founded and led by a seasoned communications professional with over a decade of PR experience, By Sera brings a high-caliber background to its client roster. The founder has held roles at notable organizations including Poshmark and global PR powerhouse Edelman, and has directed high-profile campaigns involving celebrity talent such as Serena Williams, as well as guiding a company through an IPO process. This depth of experience informs the agency's ability to navigate complex brand moments and deliver results across a range of consumer categories.

By Sera is particularly focused on partnering with thoughtful, mission-driven consumer brands and visionary founders who are looking to build lasting brand equity. The agency's approach is described as creative, strategic, and unexpected — prioritizing campaigns that stand out rather than follow conventional formulas. Its positioning is squarely within the CPG and lifestyle brand space, making it a relevant partner for emerging and established consumer packaged goods companies seeking PR, influencer, and experiential support.