Brämhults Juice

Brämhults is a Swedish juice and beverage manufacturer with roots stretching back to the early 1960s, when the company began pressing fresh carrots at its presseri (press facility). Today, the company has grown into a well-established producer of fresh-pressed juices, fruit musts, and functional beverages, driven by a philosophy of craftsmanship and a passion for high-quality, natural raw ingredients. All products are made without added sugars or artificial additives, reflecting the company's commitment to clean-label production.

The core product range centers on freshly pressed juices made from carefully sourced fruits and vegetables. The flagship offering is freshly pressed orange juice, produced using up to three seasonal orange varieties — Valencia Late, Salustianas, and Baladi — sourced primarily from Spain and South America depending on seasonal availability. The range also includes freshly pressed apple must, carrot juice made exclusively from Swedish-grown Gotland carrots (prized for their mineral-rich soil), and a variety of multi-ingredient blends such as apple-raspberry, apple-pear-ginger-kiwi-pineapple, orange-pineapple-ginger-turmeric, orange-carrot-ginger-chili, and apple-grapefruit-yuzu. Products are available in multiple formats including 0.30 L, 0.85 L, and 1.3 L sizes, catering to both individual and family consumption occasions.

Brämhults has recently expanded into functional beverages with the launch of Vitamin Water, a new product category for the brand. This line features water with 20% fruit content and added vitamins, with no added sugar or sweeteners. The Vitamin Water range includes five distinct variants — Focus (blackcurrant and elderflower with vitamins C, E, B6, B12), Beauty (grapefruit and watermelon with vitamin C, biotin, and zinc), Refresh (lemon and lime with vitamins C, B6, B12, and folate), Energy (peach and passion fruit with pantothenic acid, B12, and vitamin C), and Antioxidant (strawberry and raspberry with vitamin E and selenium). Each variant is formulated to address specific wellness needs, positioning the line within the growing functional beverage segment.

The company operates its own presseri where fruits and vegetables are pressed fresh and dispatched within 24 hours of production, emphasizing freshness and short supply chains. Brämhults sources ingredients both domestically — including Swedish-grown Gotland carrots — and internationally from premium growing regions. The brand serves the Swedish retail and grocery market and positions itself as a premium, artisan juice producer within the chilled beverage category.