BrandWorks

BrandWorks is a specialized consulting firm focused on brand development and retail strategy for consumer packaged goods companies. Led by founder Cliff with 28+ years of experience, the company provides comprehensive services including category assessments, consumer predisposition analysis, trade channel assessment, distributor network development, production and demand planning, and Annual Operating Plan (AOP) development and execution. The company's mission is to identify growth opportunities for brands with existing retailers and expand distribution points with targeted retailers not currently selling the brand. BrandWorks has a proven track record of success, having worked with major brands including McDonald's Monopoly Game (resulting in +2.3MM gamers), Aleve by Bayer (+8% new users), Abreva by GlaxoSmithKline (added 10 UCM distributors), Maybelline and Garnier by L'Oreal USA (+280 points-of-distribution), and Golden Krust (developed into #1 selling Jamaican Style Patty in US). The company specializes in Urban Consumer Marketing (UCM) paradigms and has extensive experience working with major distributors including C&S, Kehe, Burris, Wakefern, River Valley Foods, Vistar, KINEXO, McLane, and others. BrandWorks offers various assessment tools during onboarding including Business Brief, Situation Analysis, AOP Performance Measures, KPI Assessment, and Margins vs Cost-to-do Business analysis.