BrandMe

BrandMe is an independent brand design and strategy agency based in the UK, specialising in brand portfolio development and design for consumer packaged goods and food and beverage brands. Operating for over 30 years, the agency works with a broad spectrum of clients ranging from major multinational household names to ambitious challenger brands, helping them grow through strategic design, brand architecture, and portfolio optimisation.

The agency's proprietary methodology, the Portfolio Perspective™ process, underpins its approach to brand development. This framework enables the team to analyse, rationalise, and optimise a client's portfolio of offers, creating coherent yet distinct brand identities across multiple audience segments, product categories, and consumer touchpoints. The process is structured around three lenses: a wide-angle view for broader market and business context analysis, a close-up focus on defining and designing distinctive and effective individual brands, and a long-view orientation toward holistic portfolio growth and future-proofing.

BrandMe's team comprises experienced creative professionals and brand strategists with deep expertise in consumer insight, audience behaviour, range navigation, and buying journey mapping. The agency prides itself on being consumer-desire-led, grounding all creative and strategic output in what target audiences genuinely need and want. This insight-driven approach informs everything from packaging design to brand architecture decisions.

The agency has cultivated decades-long partnerships with high-profile global food and beverage brands. Notable clients include Lotus Bakeries, Fazer Group, Atria, Leader Foods, Lantmännen (Finn Crisp), and Heineken, among others. These relationships reflect the agency's ability to operate effectively at both a local and global scale, incorporating consumer research, competitive landscape analysis, and cross-market brand thinking into its design outputs.

As an independent agency, BrandMe emphasises agility and client-centricity, tailoring its processes to the specific needs of each engagement rather than applying a one-size-fits-all model. The leadership team includes specialists across creative direction, strategy, brand development, account management, and production, enabling the agency to manage projects end-to-end with strong project governance and timely delivery.

BrandMe is particularly well regarded in the CPG sector for its ability to help brands stand out in competitive retail environments, navigate complex portfolio structures, and build emotional connections with consumers across multiple touchpoints including packaging, in-store presence, and broader brand communications.