Brand Botany

Brand Botany is a fractional marketing leadership consultancy serving growth-focused consumer brands across the beauty, personal care, wellness, home, and broader CPG sectors. Founded and led by Lesley McIntosh, a marketing executive with over 20 years of experience at iconic companies including L'Oréal, Procter & Gamble, Revlon, and Philips, the firm provides senior-level strategic marketing guidance to small and mid-sized consumer brands without the overhead of a full-time executive hire. McIntosh previously served as Vice President at Revlon, giving the practice deep roots in prestige and mass-market beauty as well as consumer packaged goods more broadly. The company's core offering is a Fractional Chief Marketing Officer (CMO) service, designed for founders and executive teams who need experienced marketing leadership to scale their businesses, launch new products, and build cohesive brand strategies aligned with long-term revenue goals. Brand Botany works directly with emerging consumer brands, particularly those experiencing rapid growth, investor pressure, or leadership transitions, where strategic marketing direction is critical but a full-time CMO hire is not yet feasible or cost-effective. The consultancy addresses common pain points for CPG founders and CEOs, including the lack of a clear roadmap for scaling, disconnected marketing tactics, limited in-house marketing expertise, and the high cost of full-time executive leadership. By embedding experienced strategic thinking into the organization on a fractional basis, Brand Botany helps brands prioritize effectively, sharpen their consumer focus, and generate measurable business impact. In addition to its core fractional CMO offering, the firm also provides interim CMO support for companies navigating leadership transitions or conducting permanent executive searches, ensuring continuity of strategic marketing direction during critical periods. The practice has expanded its focus beyond its traditional beauty and wellness stronghold to include newer categories such as beverage alcohol and lifestyle brands, applying the same rigorous strategic framework across adjacent consumer markets. Brand Botany is particularly well-suited for founder-led and venture-backed consumer brands that have achieved initial market traction but require structured, senior marketing partnership to reach the next stage of growth.