Boss Babe Brands Inc - BIATCH Tequila

BIATCH is a woman-owned, woman-operated, and woman-distilled premium tequila brand founded by Sue Hrib and headquartered in Atlanta, Georgia. The brand was created with the explicit mission of reclaiming a word, disrupting the spirits industry, and reinvesting in women's communities. Every bottle is produced at Tequila Gonzalez Lara, a family-run distillery in Arenal, Jalisco, Mexico, where a female master distiller and her daughters oversee production using 100% Blue Weber agave grown within 13 miles of the Volcán de Tequila. The volcanic, mineral-rich soil of this region contributes to a naturally smoother and slightly sweeter flavor profile. Unlike many producers who harvest agave after just two to three years, BIATCH allows its plants to mature for a full seven years, ensuring peak sweetness and complexity before distillation begins.

The current product lineup includes Rosa Blanco Premium Tequila, a blanco expression positioned as an entry point for tequila skeptics; Reposado Premium Tequila, the brand's most popular and award-winning expression; Añejo Ultra Premium Tequila, an ultra-premium sipping tequila priced at $425; and LiL' BIATCH Sample Packs, 100ml multi-bottle sets designed for gifting and exploration. A standout limited offering is lightly rested in Napa red wine barrels, yielding a honey-sweet, rosé gold finish and packaged in an iconic crown-capped, sculpted bottle featuring the brand's signature BIATCH lips design. The distinctive bottle design has garnered significant consumer attention and positions the brand strongly in the gifting segment, particularly for events such as bachelorette parties, Galentine's Day gatherings, and milestone celebrations.

BIATCH has earned notable industry recognition, including Double Gold at the SIP Awards, a 95-point score from the Bartender Spirits Awards, and Silver medals from the L.A. Spirits Awards, Las Vegas Global Spirits Awards, and the Bevvy Tastemaker Awards. The brand has received media coverage in USA Today and Business Journals, and has appeared on-screen in productions including Wiggin' Out With Tokyo Stylez and The Real Housewives franchise.

Beyond the product itself, BIATCH operates with a stated commitment to community investment. The brand partners with Dress For Success and maintains a stated goal of creating 50 women millionaires. It has served as a sponsor for Art Basel Miami, the NFL Wives Off The Field initiative, and the Orlando Pride Parade. The brand intentionally seeks partnerships with women-led organizations in fashion, sports, and entrepreneurship, as well as supporting breast cancer awareness efforts. Distribution is available direct-to-consumer through the brand's website, with shipping noted as prompt by customer reviewers.