Bloom & Barrel

Bloom & Barrel is a California-based beverage company that produces THC-infused, alcohol-free wines. Founded in Paso Robles, California, the company reimagines traditional wine by starting with real wine that is grown, harvested, and bottled by seasoned winemakers, then gently removing the alcohol and infusing it with flavorless THC. Their products contain 5mg of THC per glass and only 44 calories, targeting consumers seeking a hangover-free alternative to traditional alcoholic beverages. The company focuses on creating a premium wine experience without alcohol, calories, or next-day regret, positioning their products as a smarter choice for social occasions and relaxation. Bloom & Barrel serves the cannabis beverage market, specifically targeting adult consumers aged 21+ who want the ritual and taste of wine combined with the effects of THC. Their products are designed for consumers looking to unwind, socialize, or enjoy weekend activities while maintaining control and avoiding hangovers. The company emphasizes quality ingredients, precise dosing, and a sophisticated brand experience that bridges traditional wine culture with modern cannabis consumption preferences.